Which Theme Is Best For Your Business?

Now it’s time for the fun part – designing your new website!

But first, you need a theme. Your theme is the foundation on which all of your pages will be built.
It’s important to find a well-coded theme, one that won’t weigh down (see: slow down!) your site, and is compatible with most popular plugins.

It’s also important to find a flexible theme – something that’s easy to work with, and customizable enough to really make it your own.

Not all themes are equal, and though some are ideal for specific industries, others offer a variety of templates or customization opportunies. Read on, to find what works best for you!

Build Your Own WP’s Favorite WordPress Theme Shops

Divi by Elegant Themes

Our personal favorite here at Build Your Own WP, the team at Elegant Themes is responsible for creating hundreds of WordPress themes, but none are as popular as Divi – and for good reason.

Divi is a visual drag and drop builder, meaning you don’t have to know any code (!) to get a professional, custom website up and running! And unlike other visual builders, which are plugins that still require the purchase of a theme, Divi is the full package.

This ultra-flexible theme comes with hundreds of free page templates – though you can also start with a blank page and design your own.

The theme is jam-packed with more tools than you could ask for, and the Divi-using community is vast, with thousands of free tutorials, how-tos, and resources a short Google search away.

We should also mention that they offer a free trial, a money back guarantee, and excellent customer support via on-site chat. 


Since 2010, StudioPress has been creating themes for thousands of WordPress users around the world.

All of StudioPress’s themes are built on the popular Genesis Framework – well known for its solid, lightweight, professionally-crafted code base.

StudioPress recently joined forces with WP Engine, meaning if you chose them as your hosting provider, you already have access to all of their themes for the life of your hosting plan! If not, don’t be bummed – you can purchase a license for any of their highly reputable themes – though we should warn you, they’re a lot more DIY than Divi and Astra, and not recommended for beginners.


Astra is a free WordPress theme that is known for excellent speed and simplicity. It is a user-friendly theme that comes packed with pre-made templates for businesses and websites of all types – and best of all, it’s compatible with the popular page builder plugin Elementor (a worthwhile Divi competitor, for those of you looking to keep plugins and theme selection separate), and comes highly recommended by their team!

While free Astra is a good jumping off point, and may suffice for some, the premium (paid) version of Astra comes packed with hundreds of starter websites – pixel perfect, pre-built demo templates that you can install with just a few clicks.


Looking for something a little different?

Themeisle is a company ran by a team of self-proclaimed WordPress enthusiasts – and trust us, these guys really know their stuff!

Themeisle offers a wide selection of free and premium themes, including the #1 ranking free WordPress theme of 2018.

Check out their fun, pirate-themed shop, and become one of almost half a million WordPress site owners rocking a pixel-perfect Themeisle theme. Whether you’re looking for a free starter theme, or something a bit more high-end, they have it all (they build their own plugins, too!).

The #1 Visual Builder for WordPress: Divi by Elegant ThemesCheck It Out!